Branding

You only get one chance to make a great first impression...

and a company’s brand image and message are important in making a company stand out from the competition and clutter and set the stage for all communications, collateral, advertising and marketing strategies that follow.

Brand positioning represents the lasting impression a brand occupies in the minds of your target audience and entails an analysis and comparison of all products and services in a company’s portfolio as to how they relate to each other.

  • Carve out a messaging niche that will resonate with the target audience
  • Communicate product attributes and benefits in a targeted manner
  • Understand the key drivers to brand adoption and brand loyalty
  • Better position their brands in competitive marketplace

JR Landry provides these services in the form of:

  • Strategic consultations
  • Positioning and messaging statement development
  • Brand audits and brand architecture creation and design