You only get one chance to make a great first impression...
and a company’s brand image and message are important in making a company stand out from the competition and clutter and set the stage for all communications, collateral, advertising and marketing strategies that follow.
Brand positioning represents the lasting impression a brand occupies in the minds of your target audience and entails an analysis and comparison of all products and services in a company’s portfolio as to how they relate to each other.
- Carve out a messaging niche that will resonate with the target audience
- Communicate product attributes and benefits in a targeted manner
- Understand the key drivers to brand adoption and brand loyalty
- Better position their brands in competitive marketplace
JR Landry provides these services in the form of:
- Strategic consultations
- Positioning and messaging statement development
- Brand audits and brand architecture creation and design